Senior Trade Marketing Executive

KEY RESPONSIBILITIES:

1. Management of Offline Branding Assets (POSM/Tool, Merchandise, Signage)

Planning and Production:

• Oversee the complete production and distribution process for POSM, tools, marketing merchandise, and signage at POS, ensuring consistency and quality control.
• Manage supplier relationships and monitor production timelines to ensure timely delivery and high-quality standards.

Communication:

• Work closely with cross-functional teams (Product, Brand, Sales) to ensure all POSM, tools, merchandise and signage align with brand identity, marketing strategies, and quality standards.
• Provide branding guidelines and ensure consistent communication with the Sales team to maintain uniform brand representation across all channels.

2. POS Visibility Management:

• Collaborate closely with the Sales Team to conduct visibility checks at POS, ensuring accurate and timely reporting on brand presence and display performance.
• Develop and distribute internal communication materials to keep the Sales Team and key stakeholders updated on project goals and progress.
• Perform offline POS checks or engage in mystery shopping to assess in-store brand execution.
• Provide insights and reports to key stakeholders, ensuring the brand remains competitive in the market

3. Out-of-home Visibility Management

• Lead the planning and exploration of various OOH activities to enhance brand visibility and align with business campaigns in key and target locations, ensuring effective outreach to the target customer.
• Conduct market and competitor research to identify opportunities for impactful OOH placements and strategies.

4. Additional Responsibilities

• Collaborate with the Operations team to handle operational processes, including purchase orders, payments, and contracts.
• Participate in other projects or assignments as directed by the Line Manager, maintaining a flexible and proactive approach

JOB REQUIREMENT

• 2-3 years of experience in General Marketing/ Trade Marketing/ Business Development in difference industries (FMCG, CFC, banking is nice-to-have)
• Good communication, problem solving, stakeholder collaboration, and reporting skills (efficiency in MS Office skills)
• Intermediate English skills
• Good teamwork, while being confident to work independently.
• Outgoing, strong interest in people networking, and good learning agility.

COMPENSATIONS & BENEFITS

• Premium Health Care for personal
• 24/7 Accidental Insurance
• 100% Social Insurance
• Meal + Phone Allowance
• Yearly Medical Checkup
• Professional and Transparent Working Environment
• Apply Latest Financial Technology in the World